Strategic
Accounting Services
DELIVERABLES
Brand Identity
Responsive Web Design
Print Collateral
PowerPoint Template Design
The owner of Strategic Accounting Services (SAS) launched her firm with an ambitious goal: to accelerate growth quickly and cost-effectively. To support her in-person networking efforts and establish a professional brand presence, I revitalized the company’s existing identity system and developed a targeted strategy to reach prospective clients efficiently. After creating essential business materials, I designed a simple, responsive website and an easy-to-edit PowerPoint template to enhance workshop presentations—providing SAS with the tools to communicate credibility, clarity, and confidence from day one.
BRAND IDENTITY
The interlocking squares in the SAS logo represent the partnership between accountant and client—the trust, precision, and accountability required when managing another person’s financial confidence. Paired with clean, classic typography, the mark conveys strength, reliability, and an enduring sense of balance.
RESPONSIVE WEBSITE
The responsive website was designed to be easily maintained by the business owner and adaptable for future in-house designers. I built it on a direct-to-consumer, on-demand platform that is intuitive, fully editable, and accessible from anywhere with an internet connection, ensuring long-term flexibility and independence for the client.
The SAS website immediately shows dilignet workers participating in bookkeeping and accounting so that end-users will quickly glean this can be a speedy website browsing experience.
The site quickly shows core competencies and QuickBooks expertise so that potential customers know SAS can jump onto their current set up, or set up the industry standard for them.
Micro-animations are strategically metered to appear to ad interest to a webpage, especially if the content is considered traditionally not exciting.
"Anything I need is within Jina's wheelhouse, from a specific image for a social media post, to reformatting boring website text to appear interesting and easy to read. I’m consistently impressed with her thorough communication and inspiring deliverables."
Julia Hustler
Owner & Accounting Manager
Strategic Accounting Services
EDITABLE POWERPOINT TEPLATE
For small business owners who rely on in-person networking, workshops, and events, having strong presentation materials is essential for building connections and generating new business. To support Julia’s outreach efforts, I designed a PowerPoint template that reflects the SAS brand standards and can be easily customized for different audiences. This flexible tool empowers her to update content quickly while maintaining a cohesive, professional brand presence that inspires confidence and drives client engagement.
